Sans Normal Urrov 2 is a very light, narrow, very high contrast, italic, normal x-height font.
Keywords: headlines, magazines, fashion, branding, posters, editorial, elegant, modern, refined, luxury, display, brand voice, elegance, hairline, calligraphic, sheared, sleek, airy.
A hairline italic design with extreme stroke contrast and crisp, tapered terminals. The letterforms are strongly right-slanted with a calligraphic stress, combining long, straight stems with delicate, curved joins and occasional needle-like entry strokes. Counters are open and rounded, while diagonals and serifs-less terminals stay sharp and precise, creating a clean, high-definition rhythm. Spacing feels measured and on the tight side, helping the thin strokes read as a continuous, elegant texture in text.
Best suited to display typography such as magazine headlines, fashion and beauty branding, and elegant posters or campaign lines. It can work for short editorial pull quotes or subheads when ample size and contrast-friendly production are available, but it is less appropriate for dense small-size body text.
The overall tone is poised and luxurious, with a runway/editorial sensibility. Its contrast and slanted posture convey sophistication and momentum, reading as stylish rather than casual. The thin hairlines add a sense of delicacy and exclusivity, suited to high-end visual identities.
The design appears intended to deliver a contemporary, high-fashion italic voice that feels light, sharp, and premium. By pushing contrast and maintaining clean, serifless terminals, it aims for a modern editorial look with a refined, calligraphic cadence.
The italic construction is prominent enough that it functions as a primary style rather than a companion italic. Hairline details and fine joins suggest it will be most confident at larger sizes or in high-quality reproduction where the thinnest strokes can stay intact. Numerals and caps share the same sharp, swept rhythm, reinforcing a cohesive, couture-like voice.