Sans Normal Jidah 3 is a bold, normal width, high contrast, italic, normal x-height font visually similar to 'La Bisane' by Differentialtype (names referenced only for comparison).
Keywords: headlines, posters, sports branding, magazine titles, pull quotes, sporty, editorial, dynamic, retro, convey motion, add emphasis, headline impact, brand energy, slanted, brisk, crisp, compact, rounded.
A slanted, high-contrast design with smooth, rounded bowls and crisp, tapered joins. Strokes show a clear thick-to-thin modulation and a forward-leaning rhythm, with tight apertures and compact internal counters that keep the texture dense. Uppercase forms are clean and simplified with gently rounded curves, while lowercase shows more calligraphic influence in letters like a, g, and y, adding a slightly more expressive, headline-oriented color. Numerals follow the same energetic slant and contrast, with open, readable shapes and distinctive curves.
It performs best in display contexts such as headlines, posters, and magazine titles where the slanted stance and contrast can read as intentional energy. It also suits sports branding and promotional materials that need a bold, forward-moving voice, and works well for short pull quotes or callouts where texture and emphasis are desirable.
The overall tone feels fast, confident, and slightly retro, like classic sports branding or mid-century editorial typography. The strong slant and sharp modulation add drama and motion, giving text a sense of urgency and emphasis without becoming ornamental.
The design appears intended to deliver a modern, streamlined italic voice with strong contrast and a sense of speed. Its simplified structures and consistent forward angle prioritize impact and momentum, balancing clean geometry with just enough lowercase personality to keep it expressive.
In the sample text the font builds a lively, dark typographic color at larger sizes, with noticeable word-shape momentum from the consistent italic angle. The high contrast and tight counters suggest it benefits from generous sizing and spacing to maintain clarity in dense passages.