Sans Normal Vimum 11 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Seconda Soft' by Durotype, 'Intro' by Fontfabric, 'Infoma' by Stawix, and 'Exec' and 'Exec Corners' by Wiescher Design (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, promotions, sporty, retro, punchy, friendly, dynamic, impact, motion, display, approachability, branding, slanted, rounded, soft corners, compact, high impact.
A heavy, right-slanted sans with compact proportions and rounded, softly squared terminals. Strokes are consistently thick with minimal modulation, producing a solid, even color on the page. Counters are relatively tight and shapes lean toward broad curves (notably in round letters and numerals), while diagonals and joins are sturdy and simplified for clarity at larger sizes. Overall spacing feels snug and energetic, with a forward-leaning rhythm that emphasizes motion and emphasis.
Best suited to headlines, posters, and prominent display settings where its dense weight and slant can carry emphasis. It works well for sports and lifestyle branding, promotional graphics, packaging callouts, and short, high-impact copy where a fast, energetic voice is desired.
The tone is confident and upbeat, reading as energetic and slightly retro. Its bold slant and rounded construction give it a friendly, approachable feel while still projecting urgency and impact—well suited to attention-grabbing, action-oriented messaging.
The design appears intended to deliver a strong, modern display sans with a built-in sense of motion. By combining heavy strokes, rounded forms, and a pronounced slant, it aims to maximize visibility and personality in branding and advertising contexts.
The sample text shows strong word-shape cohesion in longer lines, with the slant creating a continuous forward flow. Numerals are robust and rounded, matching the letterforms’ soft geometry. The overall texture is dense and assertive, favoring presence over delicacy.