Sans Superellipse Kura 11 is a regular weight, very wide, low contrast, upright, normal x-height font.
Keywords: ui labels, app branding, headlines, signage, tech packaging, futuristic, tech, clean, sleek, systematic, modernization, system design, tech aesthetic, friendly precision, rounded corners, squared curves, modular, monoline, soft geometric.
This sans uses a rounded-rectangle (superellipse) construction throughout, with softly squared curves and consistently rounded terminals. Strokes are monoline and even, producing a smooth, low-friction texture. The overall proportions are expanded, with broad bowls and generous horizontal span; counters tend toward squarish ovals rather than circles. Corners and joins are controlled and slightly engineered, with a steady baseline and a calm, even rhythm in text.
It suits UI labels, dashboards, and product interfaces where a modern, rounded-technical voice is desired, and it scales well into short headlines and brand marks that benefit from wide, stable letterforms. The clear, monoline construction also makes it a solid option for contemporary signage and packaging in technology and lifestyle contexts.
The tone is contemporary and tech-forward, blending friendliness from the rounded corners with a precise, engineered feel. It reads as modern and utilitarian rather than expressive, suggesting interfaces, devices, and streamlined branding.
The design appears intended to modernize geometric sans conventions by replacing circular geometry with superelliptical, rounded-rect forms. The goal seems to be a balanced mix of approachability and precision, yielding a cohesive, systematized look that stays clean in continuous text while remaining distinctive in display.
Round letters like O, Q, and 0 are drawn as rounded rectangles, reinforcing the superelliptical theme. Diagonal forms (A, V, W, X, Y) stay crisp while maintaining softened terminals, and the numerals match the same squarish curvature, supporting a cohesive system-like voice.