Sans Normal Ipluz 7 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Artegra Sans', 'Artegra Soft', and 'Dexa Round' by Artegra and 'Loew', 'Loew Next', and 'Loew Next Arabic' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, packaging, kids, stickers, playful, friendly, chunky, retro, cartoonish, display impact, friendly branding, playful tone, nostalgia, rounded, soft, bubbly, heavy, informal.
A heavy, rounded sans with inflated, pillow-like forms and gently flattened curves. Terminals are soft and blunt, corners are generously radiused, and counters tend toward compact, rounded shapes that keep the texture dense. The overall rhythm is bouncy and irregular in an intentionally hand-cut way, with subtle asymmetries and slightly varied widths across glyphs that add character. Numerals follow the same chunky construction, with simple, open shapes and emphatic weight distribution.
Best suited to short, bold applications such as headlines, logos, packaging callouts, posters, and social graphics where a friendly, attention-grabbing voice is needed. It can work for children’s content and playful branding, and is most effective at medium-to-large sizes where counters and letter shapes have room to breathe.
The font projects a cheerful, approachable tone with a distinctly playful, comic feel. Its soft geometry and oversized mass read as youthful and upbeat, leaning toward nostalgic, pop-friendly display typography rather than formal or corporate voice.
Likely designed to deliver a soft, high-impact display presence that feels approachable and fun. The rounded construction and slightly irregular widths suggest an intention to mimic hand-drawn, cartoon signage while maintaining the simplicity and clarity of a sans structure.
In longer settings the tight counters and heavy joins create a strong, poster-like color, so spacing and size will matter for clarity. The lowercase is especially expressive, with rounded bowls and short, sturdy stems that reinforce the friendly, tactile look.