Sans Normal Idmov 3 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: branding, packaging, posters, social media, quotes, friendly, casual, playful, approachable, handmade, handwritten feel, friendly tone, informal display, approachable branding, rounded, soft, informal, lively, bouncy.
A rounded, slanted sans with smooth, brush-like strokes and gently tapered joins. Curves dominate the construction, with open counters and softened terminals that often end in subtle hooks or flares. Proportions are slightly irregular in a human, handwritten way, and widths vary noticeably from glyph to glyph, creating a lively rhythm. Figures are simple and rounded, with the same relaxed slant and softened endings as the letters.
This style fits best where a relaxed, human voice is desirable: lifestyle branding, packaging, café or boutique signage, posters, and social graphics. It can work well for short paragraphs at comfortable sizes, but it is especially effective for headlines, callouts, and emphasized quotes where its informal motion can carry the message.
The overall tone is warm and personable, evoking quick marker lettering or a casual note. Its bounce and rounded shapes feel upbeat and informal, making it read as friendly rather than technical or corporate.
The design appears intended to capture the ease of casual handwriting while staying clean and rounded enough for general-purpose display use. Its softened terminals, open shapes, and variable widths prioritize approachability and expressive rhythm over strict geometric uniformity.
Diagonal strokes tend to feel springy rather than rigid, and many characters show small entry/exit strokes that reinforce the handwritten impression. The italic angle is consistent enough to keep words cohesive while still preserving a natural, slightly improvised texture.