Sans Normal Nukih 14 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Elisar DT' by DTP Types, 'Croma Sans' and 'Equip' by Hoftype, and 'Scatio' by Wahyu and Sani Co. (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, punchy, modern, sporty, impact, approachability, clarity, attention, geometric, rounded, blocky, compact, clean.
This typeface is built from sturdy, rounded geometric forms with thick, even strokes and minimal contrast. Curves are broadly drawn and smooth, while corners tend to be softened rather than sharply angular, giving the shapes a dense, cohesive silhouette. Counters are relatively tight in letters like a, e, and s, and the overall rhythm is compact and highly weight-forward. Numerals match the letters’ heavy, rounded construction, with simple, legible shapes that read well at display sizes.
This font performs best in large sizes where its heavy, rounded construction and compact counters can project impact—such as headlines, posters, retail signage, packaging, and bold brand marks. It can also work for short UI labels or callouts when strong emphasis is needed, though longer passages may feel dense because of the tight internal spaces.
The overall tone is bold and approachable, combining a contemporary, no-nonsense presence with a friendly softness from the rounded shaping. It feels energetic and assertive without becoming aggressive, making it well suited to attention-grabbing messaging that still wants to appear accessible.
The design appears intended to deliver maximum visual impact with simple, geometric letterforms that stay friendly through rounded shaping. It prioritizes strong page color and instant readability for prominent display typography.
The alphabet shows consistent stroke thickness and a strong, uniform color on the page, with a slightly condensed internal spacing feel due to the tight counters. Round letters (O, C, G) appear especially full and stable, while diagonals (V, W, X, Y) keep a chunky, solid stance that maintains the font’s heavy texture in headlines.