Sans Normal Ohnuy 17 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'BR Firma' and 'BR Segma' by Brink, 'Gotham' by Hoefler & Co., and 'Hurme Geometric Sans No. 3' by Hurme (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, ui labels, friendly, confident, modern, approachable, clean, clarity, approachability, modernity, impact, versatility, rounded, geometric, solid, open, compact.
A sturdy geometric sans with rounded bowls and smooth, circular construction. Strokes are even and heavy, with generous counters that keep forms clear despite the weight. Terminals are largely straight and crisp, while joins and curves stay soft and well-controlled, producing a clean, contemporary rhythm. Uppercase forms are broad and stable; lowercase shows a single-storey a and g, a round dot on i/j, and a simple, utilitarian r and t. Numerals are wide and highly legible, with an open 4, rounded 6/9, and balanced 8.
Best suited for display use where strong presence and quick readability matter—headlines, brand marks, posters, packaging, and short UI labels. The heavy, open forms also work well for signage and other large-format applications where clarity at a glance is important.
The overall tone is friendly and contemporary, pairing confident weight with approachable, rounded geometry. It reads as straightforward and practical rather than edgy or ornate, making it feel welcoming and easy to scan.
The design appears intended to deliver a modern, versatile sans that feels friendly and accessible while maintaining a solid, confident voice. Its geometry and simplified lowercase suggest an emphasis on clean reproduction and easy recognition across a range of contemporary graphic contexts.
Round letters (O/C/G/Q) emphasize near-circular proportions, while diagonals (K/V/W/X/Y) are firm and clean, keeping the texture consistent in headlines. The set avoids sharp calligraphic cues and relies on simple geometric silhouettes for clarity.