Sans Normal Etdos 10 is a very light, wide, low contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, packaging, editorial, minimal, airy, refined, calm, modern, modern minimalism, geometric clarity, elegant display, monoline, geometric, rounded, open counters, linear.
A monoline sans with extremely fine strokes and generous internal space. Forms lean toward geometric construction: near-circular bowls, clean verticals, and smooth, continuous curves, with corners kept crisp rather than softened. Proportions are open and evenly paced, with ample letterspacing in the sample and clear separation between strokes. Terminals are simple and unadorned, and the overall drawing favors clarity of outline over weight or texture.
Best suited to display sizes where its thin strokes and spacious construction remain crisp and intentional—such as headlines, posters, brand marks, and premium packaging. It can also work for editorial pull quotes or short passages when set with comfortable spacing and strong contrast against the background.
The overall tone is quiet and elegant, conveying a light, contemporary sophistication. Its delicate line and spacious rhythm feel precise and understated, lending a polished, gallery-like character rather than an expressive or rugged one.
The design appears intended to deliver a clean, modern, geometric voice with an emphasis on finesse and restraint. It prioritizes an elegant outline and smooth circular geometry to create a sophisticated presence for contemporary visual identities.
Round letters (such as O/C/G) read as near-perfect circles, while straight-sided forms keep a strict, linear discipline. Numerals follow the same thin, outlined logic, staying consistent in stroke and curvature, which reinforces a cohesive, minimal look across text and figures.