Sans Other Ulli 7 is a regular weight, narrow, medium contrast, italic, short x-height font.
Keywords: headlines, posters, branding, editorial, packaging, dynamic, modern, casual, energetic, leaning, add motion, modernize, increase energy, differentiate tone, slanted, clean, airy, tall, angular.
This typeface is a slanted sans with tall proportions and a noticeably compact lowercase height relative to the capitals. Strokes are smooth and mostly monolinear, with gentle contrast showing up in curves and joins, giving counters a slightly tapered feel rather than a purely geometric construction. The overall rhythm is lively and a bit irregular: widths vary from glyph to glyph, and several forms show subtly asymmetric curves and angled terminals that keep the texture from feeling rigid. Numerals follow the same forward-leaning, open construction, with round forms kept generous and upright enough to stay legible at display sizes.
It suits headlines and short blocks of text where a sense of movement is desirable, such as posters, brand wordmarks, packaging, and editorial callouts. It can also work for subheads and UI accents when you want a clean sans tone with a more expressive, slanted cadence than a neutral italic.
The tone is brisk and contemporary, with an informal, motion-forward character that suggests speed and flexibility rather than strict neutrality. Its lean and tall stance reads energetic and slightly sporty, while still remaining clean enough for general-purpose display use.
The design appears intended to deliver a straightforward sans foundation with added momentum and personality through italic posture, tall proportions, and slightly irregular width behavior. The goal seems to be a contemporary display voice that stays legible while feeling active and less mechanical.
Uppercase shapes maintain simple, sans-like skeletons, but the italic slant and occasional soft, humanist curve choices add personality. Spacing appears moderately open in the sample text, helping prevent the narrow letterforms from feeling cramped, though the texture remains animated due to the variable character widths.