Slab Square Sime 3 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'ITC Lubalin Graph' by ITC (names referenced only for comparison).
Keywords: headlines, posters, editorial, packaging, signage, sturdy, retro, confident, utilitarian, impact, readability, stability, heritage, slab serif, blocky, square terminals, bracketless serifs, high x-height feel.
A robust slab-serif with heavy, rectangular serifs and flat, square-ended terminals throughout. Strokes are thick and even, with minimal contrast and crisp joins that give the forms a carved, mechanical solidity. Counters are relatively open for the weight, while curves (notably in C, G, O, and S) stay firm and controlled rather than calligraphic. The lowercase shows compact, workmanlike shapes with sturdy stems and short, blunt serifs, producing a dense, steady texture in text.
Well-suited to headlines, subheads, posters, and branding where a forceful slab-serif presence helps anchor the layout. It also works for editorial display and packaging that benefits from a sturdy, vintage-leaning voice, and for signage-style settings where firm terminals and strong shapes improve recognition at a glance.
The overall tone is strong and dependable, evoking classic newspaper and industrial signage sensibilities. Its blocky slabs and steady rhythm read as authoritative and practical, with a slightly vintage, no-nonsense flavor.
The design appears intended to deliver a hard-working slab-serif voice: clear, assertive letterforms with squared terminals and consistent weight that prioritize punchy legibility and a grounded, traditional feel in display use.
In all-caps, the broad horizontals and prominent serifs create a pronounced, architectural silhouette, while the numerals match the same squared, weighty construction for cohesive set dressing in headlines and figures. The texture in paragraphs is assertive and dark, favoring impact over delicacy.