Sans Normal Afres 15 is a regular weight, normal width, low contrast, italic, short x-height font visually similar to 'Futura TS' by TypeShop Collection (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, modern, friendly, dynamic, clean, confident, modernize, energize, simplify, brand voice, geometric, rounded, oblique, boldish, compact.
A rounded, geometric sans with a consistent oblique slant and sturdy, even strokes. Letterforms lean on circular bowls and smooth arcs, paired with clean terminals and minimal modulation. Proportions feel compact in the lowercase, with relatively small counters and a concise x-height, while capitals remain simple and strongly shaped. The rhythm is energetic due to the italic angle and slightly variable-looking widths across glyphs, giving headings a lively forward motion without becoming decorative.
This font suits headlines, brand marks, and short-to-medium display text where the italic energy can do expressive work. It should also perform well in packaging and signage contexts that benefit from a clean, friendly geometric voice and strong silhouette at larger sizes.
The overall tone is modern and approachable, mixing a friendly roundness with a purposeful, fast-moving slant. It reads as upbeat and contemporary, suitable for brands that want to feel active and optimistic while staying straightforward.
The design appears intended to deliver a contemporary geometric sans that feels active and approachable through an oblique posture, while keeping forms simplified and highly consistent for reliable display impact.
Round characters like O/0 and C/G emphasize near-circular construction, while diagonals (A, V, W, X, Y) are crisp and assertive. Numerals appear clear and sturdy, matching the same geometric logic as the letters for cohesive display use.