Sans Normal Umloj 17 is a very light, normal width, medium contrast, upright, normal x-height font visually similar to 'Bodrum Sans', 'Bodrum Soft', 'Bodrum Stencil', and 'Bodrum Sweet' by Bülent Yüksel (names referenced only for comparison).
Keywords: branding, editorial, headlines, ui, packaging, minimal, modern, airy, refined, neutral, minimalism, modern clarity, geometric purity, elegant display, system typography, monoline, geometric, clean, open, rounded.
A very light, monoline sans with clean, geometric construction and generous internal space. Curves are built from near-circular bowls and smooth arcs, while straight strokes stay crisp and evenly weighted, producing a calm, consistent texture. Terminals are mostly straight-cut, with occasional softened joins and subtle curvature where strokes meet, and the overall spacing feels open, especially in the lowercase. Numerals follow the same restrained logic, with simple, continuous forms and minimal detailing.
This font is well-suited to branding systems, editorial titling, and display typography where a clean, premium impression is desired. It can work in interfaces for large labels, navigation, and hero text, and it also fits packaging or product design where minimal, modern typography is a priority. It performs best with ample size and spacing, where its thin strokes and open forms can stay clear.
The tone is quiet, contemporary, and understated, emphasizing clarity over personality. Its thin strokes and open counters give it an airy elegance that reads as refined and design-forward without feeling decorative. Overall it conveys a neutral, polished voice suited to modern visual systems.
The design appears intended to deliver a minimalist geometric sans voice with an emphasis on refinement and visual economy. It prioritizes smooth, circular construction and consistent stroke behavior to create a modern, versatile aesthetic that pairs easily with grids, photography, and simple layouts.
Several shapes lean toward geometric ideals (round O/C/G and consistent bowl shapes), while diagonals in letters like K, V, W, and X introduce a sharp, precise rhythm. The light stroke weight makes the font feel delicate at small sizes, but it looks especially crisp and high-end when given breathing room.