Sans Normal Nimag 7 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Actay' by Arodora Type, 'Peridot Latin' and 'Peridot PE' by Foundry5, 'Faktum' by René Bieder, and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, confident, modern, approachable, playful, approachability, modernity, impact, clarity, brand voice, rounded, soft corners, geometric, clean, chunky.
A heavy, rounded sans with broad proportions and smooth, continuous curves. Strokes are uniform with minimal contrast, and terminals are clean and softly finished, giving counters and apertures a stable, open feel. The uppercase reads solid and architectural, while the lowercase keeps a simple, single‑storey construction and circular bowls that maintain an even rhythm. Numerals match the letterforms with sturdy, rounded shapes and consistent weight, producing strong color in text and compact, high-impact headlines.
Well suited to headlines, posters, and display typography where strong, rounded forms can carry a message quickly. It also fits branding, packaging, and signage that benefit from an approachable, contemporary voice and a bold visual footprint.
The overall tone is friendly and contemporary, projecting clarity and confidence without feeling sharp or technical. Its soft geometry and generous forms lend an approachable, slightly playful character that still holds up in more straightforward, utilitarian contexts.
The font appears designed to deliver a modern geometric look with softened edges, balancing strong presence with friendly readability. Its consistent, rounded construction suggests an intention to work as a versatile display sans for brand-forward communication.
The design emphasizes roundness and consistency across the set, with a pronounced, cohesive silhouette that stays legible at larger sizes. Spacing and proportions support punchy word shapes, making the font feel energetic and present even in short phrases.