Sans Normal Amdun 3 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Flink Neue' by Identity Letters, 'Glence' by Nine Font, and 'Brahma' by Tall Chai (names referenced only for comparison).
Keywords: ui, signage, headlines, branding, editorial, clean, modern, neutral, friendly, technical, legibility, versatility, clarity, contemporary feel, systematic design, open apertures, generous counters, even rhythm, crisp terminals, geometric leaning.
This typeface presents a clean sans construction with smooth, rounded curves and largely uniform stroke weight. Proportions are on the roomy side, with generous inner counters and open apertures that keep forms clear at both display and text sizes. Terminals are crisp and mostly straight-cut, while bowls and shoulders are broadly circular, creating a stable, even rhythm across words. Numerals and capitals share the same straightforward geometry, giving the set a cohesive, utilitarian feel.
It is well suited to interface typography, wayfinding, and general-purpose communication where clarity is a priority. The wide, open shapes also work effectively for headlines and brand systems that want a contemporary sans without excessive personality.
The overall tone is modern and neutral with a mild friendliness from its rounded forms and open spacing. It reads as practical and contemporary rather than expressive, aiming for clarity and calm confidence.
The design appears intended as a versatile, all-purpose sans that prioritizes legibility and consistency. Its rounded geometry and restrained details suggest a goal of dependable performance across a range of sizes, from navigation labels to large display copy.
The uppercase set feels sturdy and simple, while the lowercase maintains legibility through open joins and unobstructed counters. Curved letters (like C, G, S, and O) appear smooth and well-balanced, reinforcing the font’s consistent, no-nonsense silhouette in running text.