Sans Other Noma 1 is a very bold, normal width, low contrast, upright, tall x-height font visually similar to 'Madani' and 'Madani Arabic' by NamelaType and 'Mister London' by Sarid Ezra (names referenced only for comparison).
Keywords: posters, headlines, packaging, branding, kids media, playful, chunky, quirky, friendly, retro, standout impact, friendly tone, retro charm, playful display, rounded, soft corners, bulbous, bouncy, poster-like.
A heavy, soft-edged sans with rounded terminals and subtly irregular contours that give the letters a hand-cut, bouncy rhythm. Counters are generous and mostly circular, with simplified joins and minimal detailing; curves dominate and corners are blunted rather than sharp. Proportions lean compact and sturdy, with a tall lowercase presence and wide bowls that keep the texture dark but readable at larger sizes. Overall spacing and shapes feel intentionally uneven in a controlled way, adding character without turning into a script or decorative display face.
Best suited to display settings such as posters, punchy headlines, packaging, and bold brand marks where a fun, approachable voice is needed. It can also work for short callouts and playful editorial subheads, especially when you want a thick, high-impact texture that still keeps counters open.
The tone is upbeat and informal, with a cartoonish, mid-century sign/packaging feel. Its lumpy geometry and friendly roundness project approachability and humor, making text feel casual and energetic rather than strict or corporate.
Likely designed to deliver maximum visual impact with a friendly, whimsical flavor, combining a solid sans foundation with intentionally irregular, rounded forms. The goal appears to be a distinctive, characterful headline face that reads quickly and feels informal and upbeat.
The design maintains a consistent weight and rounded construction across capitals, lowercase, and numerals, while allowing small shape quirks (notably in diagonals and bowls) that add personality. The strong silhouette and large internal spaces help letters stay distinguishable despite the dense, inky color.