Sans Normal Wuguz 7 is a bold, normal width, low contrast, upright, tall x-height font visually similar to 'Fuse', 'Fuse V.2', 'Fuse V.2 Printed', and 'Gardenia' by W Type Foundry (names referenced only for comparison).
Keywords: posters, headlines, packaging, stickers, album art, raw, playful, grunge, handmade, retro, add texture, humanize type, stand out, evoke print, rough-edged, inked, blunt, chunky, organic.
A heavy, rounded sans with irregular, hand-cut contours and softly squared corners. Strokes are thick and largely uniform, but the outlines wobble subtly, creating a textured, stamped/inked silhouette rather than crisp geometry. Counters are open and fairly generous for the weight, with circular forms (O, o, 0) reading as slightly uneven rings. Proportions skew toward a tall x-height with compact ascenders/descenders, and overall spacing feels tight and sturdy, emphasizing a dense, poster-like rhythm.
Best suited to display settings where texture and personality are assets: posters, flyers, packaging, labels, merch, and album or event graphics. It can work for short bursts of text (taglines, pull quotes) at moderate sizes, but the rough perimeter and dense weight will dominate in longer reading.
The font reads informal and tactile, with a lo-fi, analog texture that suggests ink on paper, cut-out lettering, or a worn print. Its uneven edges add a friendly, slightly mischievous energy—more craft and character than precision—making it feel youthful and boldly expressive.
The design appears intended to deliver a bold sans foundation with deliberately imperfect edges, capturing the look of handmade or distressed print while keeping letterforms straightforward and highly recognizable.
Uppercase shapes are simple and blocky, while lowercase forms keep the same chunky construction, helping the texture remain consistent in text. Numerals follow the same roughened, hand-inked logic, and the overall color on the page is dark and emphatic, especially in short lines and headlines.