Sans Superellipse Ruluh 7 is a bold, narrow, high contrast, upright, normal x-height font.
Keywords: headlines, posters, magazines, branding, packaging, art deco, editorial, dramatic, architectural, luxurious, deco revival, impact, luxury, stylization, titling, condensed, vertical stress, ink-trap feel, tall caps, sculpted.
A condensed display sans with tall proportions, tight counters, and a strong vertical rhythm. Strokes alternate between heavy verticals and much finer horizontals and joins, producing a distinctly stressed, high-contrast texture without conventional serifs. Curves are built from rounded-rectangle (superellipse-like) geometry, with flattened sides and neatly controlled terminals that often end in crisp, squared cuts. Several glyphs show narrow apertures and pinched junctions that read like subtle ink-trap shaping, reinforcing sharpness at small interior corners while keeping the exterior silhouettes smooth.
Best suited to headlines, magazine and fashion editorial typography, posters, and brand marks where a refined, high-impact voice is desired. It can also work for packaging and signage when set large enough to preserve the crisp internal details and tight apertures.
The overall tone is stylish and theatrical, with a clear Art Deco influence and a polished, fashion-forward presence. Its tall, sculptural silhouettes convey elegance and confidence, while the stark contrast adds a sense of drama suited to statement typography.
The design appears intended to deliver a modernized Deco display voice: compact, vertical, and luxurious, using superelliptical curves and strong contrast to create distinctive word shapes and a premium feel in large-scale settings.
The family of forms stays consistent across caps, lowercase, and numerals: compact bowls, long vertical stems, and carefully balanced curves that maintain legibility despite narrow apertures. Numerals follow the same condensed, display-first logic, matching the uppercase height and contrast for cohesive titling.