Sans Normal Okkid 22 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'AG Royal' by Berthold (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, modern, confident, clean, straightforward, neutral, impact, clarity, modernity, utility, simplicity, geometric, closed apertures, large counters, even rhythm, crisp terminals.
A heavy, geometric sans with broad, round bowls and strongly squared-off terminals. Curves are smooth and circular, with consistent stroke thickness and little modulation. Counters are generous and open in letters like O, D, and P, while several forms show relatively tight/closed apertures (notably C, S, and e), giving the face a compact, blocky presence. The lowercase is simple and workmanlike with single-storey a and g, a short-armed r, and a sturdy t with a compact crossbar. Figures are wide and prominent, with circular 0/8 and a clearly angled 2/7 that keeps the set punchy at display sizes.
Best suited to headlines, posters, and branding where a strong, clean sans voice is needed. It should also perform well in signage and packaging applications that benefit from bold, simple letterforms and high contrast against the background.
The overall tone is modern and assertive, projecting clarity and strength rather than softness or delicacy. Its geometric construction and solid color make it feel contemporary and utilitarian, with a slightly industrial matter-of-factness.
The font appears intended as a robust, contemporary workhorse sans built around geometric forms, optimized for impact and legibility at larger sizes. Its restrained detailing and consistent construction suggest a focus on clear, repeatable shapes that hold up across varied display contexts.
The design favors strong silhouettes and dense black coverage, which helps headlines stand out but can make smaller settings feel tight where apertures narrow. Spacing in the sample text reads steady and even, supporting consistent texture across long lines.