Slab Square Niti 7 is a very bold, wide, high contrast, upright, normal x-height font.
Keywords: posters, headlines, packaging, signage, logos, rugged, industrial, western, stamped, assertive, impact, ruggedness, vintage print, utility, branding, octagonal, blocky, chiseled, ink-worn, notched.
A heavy, block-built slab serif with broad proportions and an angular, octagonal construction. Strokes end in flat, squared terminals and slab-like feet, while corners are repeatedly chamfered to create a cut-from-plate silhouette. The weight distribution is intentionally uneven, with visible nicks and worn voids that mimic distressed ink or eroded edges, producing a textured rhythm across words. Counters are compact and geometric, and spacing reads sturdy and tight, emphasizing impact over delicacy.
Best suited to display settings where impact and personality are priorities—posters, headlines, event graphics, bold signage, labels, and packaging. It also works well for wordmarks and badges in themes like industrial, rustic, or western-inspired branding, especially when set large enough for the distressed details to read clearly.
The tone is bold and hard-working, with a vintage, workwear feel that evokes stenciling, stamping, and rough printing. The distressed detailing adds grit and a sense of age or utility, making the overall voice feel tough, loud, and slightly rebellious rather than polished.
The design appears intended to deliver maximum presence through dense slab forms and squared geometry, while adding a pre-worn, printed character via internal roughening and chipped edges. Its construction favors strong silhouettes and a crafted, tactile impression over smooth neutrality.
Texture is baked into the letterforms rather than applied as an external effect, so small sizes may close up where the distress intrudes into counters and joins. The numerals and caps maintain the same chamfered geometry, helping headings and short bursts of text feel consistent and strongly branded.