Sans Superellipse Umdi 7 is a bold, very wide, monoline, upright, normal x-height font.
Keywords: headlines, logos, posters, gaming ui, sports branding, tech, industrial, futuristic, sporty, confident, display impact, modern branding, tech aesthetic, systematic geometry, rounded corners, squared bowls, compact apertures, high impact, geometric.
This typeface is built from squarish, superellipse-like forms with consistently rounded corners and largely uniform stroke thickness. Curves are restrained and often resolve into softened rectangular bowls, giving letters a sturdy, machined silhouette. Counters tend to be compact and rectilinear, with tight apertures on forms like C, S, and e, and generally straight-sided verticals that reinforce a blocky rhythm. Diagonals (A, V, W, X, Y) are crisp and stable, while terminals are mostly flat or gently radiused, keeping the overall texture dense and controlled.
Best suited to headlines, short slogans, logos, and packaging where a compact, high-impact texture is desirable. It can also work well for interface labels, game titles, and wayfinding-style graphics where sturdy shapes and consistent stroke weight help maintain clarity at larger sizes.
The overall tone feels engineered and contemporary, with a strong display presence that leans toward sci‑fi and industrial branding. Its squared-round geometry reads assertive and utilitarian, suggesting technology, hardware, and performance-oriented contexts rather than softness or classicism.
The design appears intended to deliver a bold, modern display voice using rounded-rectangle construction for a distinct, cohesive alphabet. By tightening apertures and emphasizing squared bowls with radiused corners, it aims for an efficient, techno-industrial look that stays consistent across letters and numerals.
The figures echo the same rounded-rectangle logic as the letters, with a notably boxy 0 and angular, segmented construction in several numerals. Punctuation and small details (like the dot on i/j) appear clean and simplified, matching the font’s geometric restraint and heavy, sign-like presence.