Sans Normal Borez 4 is a bold, normal width, monoline, upright, short x-height font.
Keywords: headlines, posters, branding, packaging, logos, playful, retro, friendly, quirky, soft, distinctive display, retro modern, friendly branding, graphic impact, rounded, geometric, bubbly, stencil-like, notched.
A rounded, geometric sans with heavy, uniform strokes and smooth circular bowls. Many terminals are softly squared or gently tapered, and several characters include distinctive notch-like cuts and wedge joins that create a slightly stencil-esque, constructed feel. Counters are generally compact and circular, giving the design a dense, poster-ready color, while curves dominate over straight segments for a consistently soft silhouette. Figures follow the same round, weighty logic, with simplified shapes and a graphic, emblem-like presence.
Best suited to display applications where its rounded geometry and signature notches can be appreciated—headlines, posters, brand marks, packaging, and short UI or social graphics. It can work for short subheads or labels, but the dense interior spaces and decorative cuts are more effective when set larger and with comfortable spacing.
The overall tone is upbeat and personable, with a mid-century/retro flavor and a touch of whimsical eccentricity. The cut-in details add character and motion, making the face feel expressive and a bit toy-like without becoming informal script.
The design appears intended to deliver a modern geometric sans foundation with an added layer of distinctive, cut-in detailing for memorability. It aims for bold readability and a friendly, retro-leaning personality that stands out in branding and display typography.
The rhythm is intentionally characterful rather than strictly neutral: several glyphs show asymmetric cuts and distinctive joins that read as a signature motif across the set. In text, the bold shapes and tight counters create strong texture and high visual impact, especially at display sizes.