Slab Normal Welaz 13 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Austral Slab' by Antipixel (names referenced only for comparison).
Keywords: editorial, body text, book layout, magazines, branding, sturdy, institutional, friendly, vintage, readability, durability, everyday use, print tone, bracketed, rounded, robust, readable, ball terminals.
A sturdy slab serif with rounded, bracketed serifs and largely even stroke weight. The letterforms lean on broad curves and open counters, with a slightly soft, printed feel rather than razor-sharp geometry. Serifs are chunky but not overly wide, and terminals often finish with subtle rounding that smooths the texture. Uppercase shapes are stable and traditional, while the lowercase keeps an approachable rhythm; overall spacing reads comfortable and moderately generous in text.
Well-suited to editorial typography where a steady, readable slab serif is needed for paragraphs, subheads, and captions. It can also support brand systems that want a grounded, trustworthy voice, and performs nicely in print-like layouts where an even, comfortable text color is important.
The tone is dependable and workmanlike with a gentle warmth. It suggests practical print tradition—newspapers, manuals, and general-purpose publishing—while staying friendly enough for contemporary editorial use.
The design appears intended as a straightforward, broadly usable slab serif that prioritizes clarity and consistency, adding just enough softness in the serifs and terminals to keep the page color welcoming rather than mechanical.
Figures appear clear and compact with consistent weight, matching the text color well. The overall texture is calm and even across long lines, with enough serif presence to anchor the baseline without feeling decorative.