Sans Normal Danos 7 is a light, narrow, low contrast, upright, normal x-height font visually similar to 'Gimbal Grotesque' by AVP (names referenced only for comparison).
Keywords: ui text, signage, headlines, captions, infographics, clean, neutral, modern, technical, minimal, clarity, utility, space-saving, modernity, system-like, monoline, geometric, open counters, crisp, airy.
A monolinear sans with compact proportions and generous internal space, built from simple geometric strokes and smooth curves. Terminals are clean and mostly straight-cut, producing a crisp, uncluttered texture in text. Round letters (C, O, Q) read as even ellipses with open apertures, while the overall rhythm stays consistent across capitals and lowercase. Numerals are simple and straightforward, matching the same restrained stroke behavior and spacing.
Well-suited to interface labels, dashboards, and product typography where a clean, compact sans is needed. It can also work for signage and wayfinding, short headlines, and caption-sized text where even rhythm and simple forms help maintain clarity.
The font conveys a calm, matter-of-fact tone that feels contemporary and practical rather than expressive. Its restrained shapes and even rhythm give it a disciplined, technical confidence suited to informational settings.
The design appears intended as a practical, no-nonsense sans optimized for clear reading and space-efficient composition, with geometry and consistency prioritized over decorative detail.
Letterforms maintain a steady baseline and cap height with minimal stylistic quirks, emphasizing clarity over personality. The lowercase shows a single-storey “g” and a straightforward “a,” reinforcing the clean, utilitarian character. Curves and joins are smooth and unembellished, keeping the overall color light and unobtrusive.