Sans Faceted Etma 7 is a very bold, narrow, low contrast, italic, normal x-height font visually similar to 'Mako' by Deltatype and 'Neusa Neu' by Inhouse Type (names referenced only for comparison).
Keywords: posters, headlines, sportswear, logotypes, packaging, sporty, industrial, aggressive, tactical, futuristic, impact, speed, ruggedness, modernity, branding, faceted, angular, condensed, slanted, blocky.
A heavy, condensed sans with a consistent forward slant and sharp, planar cuts that replace most curves. Strokes are thick and even, with squared terminals and chamfered corners that create a faceted, machined look. Counters are compact and often polygonal; round letters like O and Q appear as octagonal forms, and joins are tight, producing a dense, high-impact texture. The overall rhythm is upright in structure but driven by the italic angle, giving words a fast, compressed silhouette.
Best suited to display work where compact width and bold presence are advantages: sports and team branding, event posters, esports or motorsport graphics, product packaging, and short, punchy headlines. It can also serve for badges, decals, and UI labels when a hard-edged, high-energy voice is desired.
The font projects speed and force, with an assertive, competitive tone. Its angular facets and dense spacing read as utilitarian and performance-oriented, suggesting motorsport, athletics, or rugged technical branding. The slant adds urgency and momentum, while the blocky construction keeps it grounded and tough.
The design appears intended to deliver a condensed, high-impact italic voice with a distinctly faceted construction, trading smooth curves for chiseled planes. Its systematic chamfers and uniform stroke weight suggest a goal of creating a fast, rugged, industrial flavor that holds together across letters and numbers in attention-grabbing settings.
The faceting is applied systematically across capitals, lowercase, and numerals, which helps headlines feel cohesive. Some letters use simplified geometry (notably polygonal bowls and clipped diagonals), emphasizing impact over softness; numerals share the same chamfered, uniform-stroke logic for strong set consistency.