Sans Contrasted Beha 3 is a regular weight, normal width, very high contrast, upright, normal x-height font.
Keywords: headlines, magazines, posters, branding, packaging, editorial, luxury, fashion, dramatic, modern, attention grabbing, premium branding, editorial display, stylized elegance, sharp, sleek, refined, graphic, crisp.
This typeface is built from tall, narrow letterforms with extremely pronounced thick–thin modulation and crisp, clean edges. Vertical stems carry most of the weight, while joins, diagonals, and cross-strokes collapse to hairline-thin strokes, creating a striking striped rhythm across words. Curves are smooth and controlled with small, sharp terminals and minimal ornament, and counters tend to be compact, emphasizing a taut, vertical silhouette. Figures follow the same logic, with bold uprights and delicate connecting strokes that read as elegant but intentionally stylized.
Best suited to headlines, mastheads, pull quotes, posters, and brand marks where large sizes can showcase the extreme contrast and hairline details. It can also work for upscale packaging and campaign graphics that benefit from a sharp, editorial voice, while extended body text will be more demanding due to the delicate thin strokes.
The overall tone is polished and high-drama, combining a contemporary, pared-back sensibility with the theatrical contrast associated with fashion and editorial typography. It feels confident and upscale, designed to attract attention through tension between heavy stems and razor-thin detailing.
The design appears aimed at delivering a contemporary, minimalist take on high-contrast letterforms: maximizing visual impact and sophistication through vertical emphasis, tight proportions, and dramatic modulation. Its choices prioritize distinctive texture and brand presence over utilitarian neutrality.
Spacing and texture lean toward a strong vertical cadence, making words appear architectural and graphic. The thinnest strokes are a defining feature and will visually fade sooner than the heavy stems as size decreases or reproduction gets rough, so the face naturally wants clean output and generous sizing.