Sans Normal Akmep 2 is a regular weight, normal width, monoline, upright, normal x-height font visually similar to 'Brosqua' by Milan Pleva (names referenced only for comparison).
Keywords: ui text, branding, editorial, signage, presentations, modern, clean, friendly, neutral, functional, clarity, versatility, approachability, modernity, rounded, geometric, open apertures, high legibility, simple terminals.
This typeface is a rounded, geometric sans with smooth, even stroke modulation and broadly circular bowls. Curves are clean and continuous, while straight strokes stay crisp, producing a tidy, contemporary rhythm. Counters are generous and apertures remain open in letters like C, S, and e, helping the shapes read clearly at text sizes. Terminals are simple and mostly straight-cut, and the overall proportions balance compact forms with ample interior space for a calm, stable color in paragraphs.
It performs well for UI and product text, where clarity and even texture matter, and it can support clean branding systems that want a contemporary, human-friendly voice. The rounded geometry also lends itself to signage and presentation typography, staying readable at distance and in short headlines while remaining comfortable in longer passages.
The overall tone is modern and approachable, with a friendly softness coming from the round geometry rather than any decorative styling. It feels neutral and dependable—more utilitarian than expressive—suited to interfaces and straightforward communication.
The design appears intended to deliver a straightforward, modern sans with softened geometry and high legibility, prioritizing consistency across letters and numerals for everyday digital and print use.
Round characters (O, o, 0, 8, 9) share a consistent circular logic, and the lowercase a and g appear as single-storey forms, reinforcing the informal, contemporary feel. The digit set follows the same smooth construction, keeping texture consistent when mixing text and numbers.