Sans Normal Dobug 4 is a light, normal width, low contrast, upright, normal x-height font visually similar to 'Artegra Sans' by Artegra (names referenced only for comparison).
Keywords: ui text, product design, branding, signage, editorial, clean, modern, neutral, friendly, calm, clarity, versatility, neutrality, modernity, geometric, monoline, open counters, rounded terminals, minimal.
This is a clean, monoline sans with a gently geometric construction. Curves are smooth and near-circular, with open counters and straightforward, unembellished joins. Strokes maintain a consistent thickness across straight and curved segments, and terminals read as neatly finished rather than sharp or flared. Proportions feel balanced and contemporary, with round letters (O, C, G) showing even, stable shapes and diagonals (V, W, X) kept crisp and controlled.
It suits interface copy, product and marketing typography, and general-purpose branding where a clean, contemporary sans is needed. The regular, open shapes also make it a practical choice for signage and editorial layouts that prioritize straightforward legibility.
The overall tone is neutral and modern, with a quiet friendliness that comes from its round forms and uncluttered details. It communicates clarity and approachability without feeling playful or decorative.
The design intention appears to be a versatile, contemporary sans that stays out of the way: geometric enough to feel modern, but restrained and readable for everyday text and system-like applications.
In text, spacing and rhythm appear even, supporting a smooth reading flow. The numerals match the letterforms with simple, rounded shapes and consistent stroke behavior, helping mixed alphanumeric settings feel cohesive.