Serif Other Hiti 9 is a bold, very wide, very high contrast, upright, normal x-height font.
Keywords: headlines, posters, logotypes, packaging, book covers, victorian, theatrical, whimsical, retro, ornate, display impact, vintage flavor, ornamental flair, brand distinctiveness, swashy, flared, bracketed, ball terminals, sculptural.
A decorative serif with dramatic thick–thin modulation and broad, low-slung proportions. Strokes are sculpted with pronounced teardrop and ball-like terminals, and many letters feature curling, inward-facing spurs that read like small swashes embedded into the serifs. Curves are generous and rounded while joins remain crisp, producing a high-contrast, ink-trap-free silhouette that feels carved rather than written. The overall rhythm is lively and uneven in an intentional way, with prominent top serifs and wide counters giving the alphabet a display-forward, posterlike presence.
Best suited to display settings such as headlines, posters, event branding, packaging, and logo wordmarks where the ornate terminals can be appreciated. It can work for short bursts of text (taglines, pull quotes) at generous sizes, but will be most effective when used sparingly and with comfortable spacing.
The font conveys a playful, showy vintage tone—part circus poster, part storybook title—balancing elegance with a slightly mischievous flair. Its exaggerated terminals and curled details add personality and a sense of motion, making text feel theatrical and attention-seeking rather than neutral.
The design appears intended to reinterpret classic high-contrast serif forms with embedded swashy terminals, creating a decorative display face that feels vintage and performative. Its exaggerated details aim to deliver immediate character and memorability in branding and titling contexts.
Distinctive terminals recur across caps, lowercase, and numerals, helping the set feel cohesive despite the decorative complexity. The sample text shows strong word shapes at larger sizes, but the fine interior curls and tight apertures suggest the design is happiest when given room to breathe.