Sans Normal Tumiv 3 is a very bold, very wide, very high contrast, upright, tall x-height font.
Keywords: posters, headlines, branding, packaging, signage, confident, retro, punchy, playful, editorial, display impact, retro flavor, headline clarity, brand presence, heavyweight, soft curves, large counters, compact joints, bulky terminals.
A heavy, display-oriented sans with broad proportions and prominent rounded bowls. The letterforms show strong thick–thin modulation that reads almost as carved-in highlights on curves, with counters kept generous so the shapes stay legible despite the mass. Curves are smooth and expansive, while joins and terminals are blunt and compact, producing a sturdy, poster-like rhythm. The overall texture is dense and attention-grabbing, with a lively mix of round forms and sharper diagonals in letters like K, V, W, X, and Y.
Best suited to headlines, posters, packaging, and brand marks where a strong, memorable voice is needed. It performs especially well in short bursts of text—titles, pull quotes, and campaign lines—where the bold shapes and contrast details can be appreciated at larger sizes.
The tone is bold and charismatic, leaning toward vintage sign and headline typography. Its chunky silhouettes and high-contrast sparkle give it a slightly theatrical, upbeat feel that suits energetic branding and statement copy.
The likely intention is a contemporary display sans that borrows from retro, sign-painting and woodtype-like sensibilities while keeping clean, serifless silhouettes. The exaggerated weight and contrast are used to create visual drama and instant impact in editorial and advertising contexts.
The design relies on pronounced interior cut-ins on rounded letters (notably in C, G, O, S, and several numerals), creating a distinctive shimmer at large sizes. Spacing appears tuned for display use, producing a compact, impactful word shape in the sample text.