Sans Normal Amray 9 is a bold, normal width, monoline, upright, normal x-height font visually similar to 'BR Candor' and 'BR Segma' by Brink and 'Cogenta', 'Cogenta', and 'Cogenta Text' by SRS Type (names referenced only for comparison).
Keywords: headlines, branding, posters, signage, ui labels, modern, friendly, clean, tech, neutral, clarity, impact, modern branding, simplicity, legibility, geometric, rounded, open counters, high contrast, crisp terminals.
A bold, geometric sans with broadly circular bowls and smooth, even curves paired with flat, squared terminals. Uppercase proportions are steady and compact, with generous interior space in forms like O, D, and B, while the lowercase shows a single-storey a and g and a clean, open e. Strokes maintain a consistent weight with minimal modulation, and joins are tight and crisp, giving letters a sturdy, high-impact silhouette. Numerals follow the same construction, with round shapes (0, 8, 9) built on simple geometric loops and a straightforward, vertical 1.
Best suited to headlines, short display copy, branding marks, packaging callouts, and signage where strong presence and quick recognition matter. It also works well for UI labels and navigation text when a bold, contemporary sans is needed for emphasis and clarity.
The overall tone is modern and approachable, balancing a rational, geometric structure with rounded forms that feel friendly rather than severe. Its heavy color and tidy rhythm lend a confident, contemporary voice that reads well in branded and interface-like contexts.
Designed to deliver a sturdy, contemporary sans-serif voice with geometric simplicity and strong legibility in bold settings. The consistent stroke and rounded construction suggest an emphasis on clarity, brand versatility, and clean, modern presentation.
Counters are relatively open for a bold style, which helps maintain clarity at larger text sizes and in punchy headlines. Diagonals in letters like K, V, W, X, and Y are clean and symmetrical, reinforcing the font’s geometric consistency.