Sans Normal Runik 2 is a light, normal width, low contrast, italic, normal x-height font.
Keywords: branding, editorial, packaging, posters, social media, friendly, casual, modern, approachable, playful, approachability, personality, informality, modern warmth, humanist, rounded, informal, hand-drawn, lively.
A gently slanted sans with rounded, open forms and a soft, pen-like stroke quality. Curves are generous and slightly irregular in a way that feels intentional, with terminals that end bluntly or with subtle rounding rather than crisp, geometric cuts. Proportions are airy with comfortable spacing, and the overall rhythm is relaxed; circular letters stay broadly oval, while straight strokes keep a mild, organic wobble that prevents the texture from feeling mechanical.
Well-suited to branding systems that want a human, approachable feel, as well as packaging, posters, and social media graphics where a relaxed tone helps. It can also work for editorial pull quotes or short feature text where personality is prioritized over strict neutrality.
The tone is warm and conversational, with a breezy, handwritten sensibility despite its clean sans structure. It reads as friendly and contemporary rather than formal, lending a personal, upbeat voice to headlines and short passages.
Likely designed to provide an easygoing italic voice that feels personable and modern while remaining broadly legible. The aim appears to balance clean sans readability with just enough organic variation to suggest handwriting and add charm.
Uppercase shapes maintain simplicity and clarity, while the lowercase introduces more personality through asymmetric curves and distinctive single-storey forms. Numerals follow the same easygoing, rounded construction, giving text and UI elements a consistent, informal character.