Sans Normal Buday 9 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Izmir' by Ahmet Altun; 'Lyu Lin' by Stefan Stoychev; and 'TT Commons™️ Pro', 'TT Hoves Pro', and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: ui text, branding, editorial, signage, presentations, modern, neutral, clean, friendly, utilitarian, versatility, clarity, neutrality, modernization, geometric, monoline, rounded, open apertures, crisp.
A clean, monoline sans with largely geometric construction and smooth, circular curves. Strokes remain even and steady, with rounded bowls and soft joins that keep counters open and legible. The capitals are straightforward and balanced, while the lowercase uses simple, compact forms with clear differentiation between similar shapes; the numerals follow the same consistent, no-nonsense drawing and align well in rhythm with the letters.
This font suits interface labels and product UI where clarity and consistency are important, and it also works well for general branding and corporate communications that need a modern, approachable voice. Its straightforward shapes and stable rhythm make it appropriate for headings, short paragraphs, and functional signage.
The overall tone is modern and neutral, with a quiet friendliness coming from its rounded geometry and open forms. It feels practical and contemporary rather than expressive, aiming for clarity and broad usability.
The design appears intended as a versatile, general-purpose sans that prioritizes clarity, even color, and predictable spacing. Its geometric underpinning and restrained detailing suggest an aim for contemporary neutrality across a wide range of sizes and contexts.
Spacing appears even and orderly in the sample text, supporting continuous reading. Curves and straight segments meet cleanly, producing a crisp texture at display sizes without becoming overly sharp or technical.