Sans Normal Sekoh 2 is a regular weight, normal width, monoline, upright, normal x-height font visually similar to 'Francesca Sans' by Elvina Studio, 'Helen Bg' by HS Fonts, and 'Pepper Sans' by VIDI Visual Design Studio (names referenced only for comparison).
Keywords: ui text, branding, headlines, signage, packaging, friendly, modern, clean, approachable, playful, everyday readability, friendly modernity, clean geometry, approachable branding, rounded, soft, geometric, open counters, high legibility.
A rounded geometric sans with softly squared terminals and consistently even stroke thickness. Curves are built from smooth circular and elliptical forms, giving letters a calm, polished rhythm, while corners are gently eased rather than sharp. Proportions feel balanced and contemporary, with open apertures (notably in forms like C, S, and e) and generous internal counters that keep text clear. The lowercase includes a single-storey a and g, reinforcing the clean, simplified construction across the set.
This face suits UI and product text where clarity and a neutral-but-warm tone, matter, and it scales well into headings thanks to its clean geometry and open counters. It also fits branding, packaging, and wayfinding applications that benefit from a friendly, rounded voice without becoming overly decorative.
The overall tone is friendly and contemporary, with a mild playful warmth that comes from the rounded terminals and simplified, geometric letterforms. It reads as approachable and non-technical, while still feeling tidy and controlled for everyday communication.
The design appears intended to provide a versatile, modern sans with softened geometry—prioritizing readability and a welcoming feel through rounded terminals, simplified lowercase structures, and clear counterforms.
Numerals follow the same rounded, monoline logic and maintain strong clarity at display sizes. Diacritics and punctuation aren’t shown here; the impression is driven primarily by the consistent terminal treatment and the open, readable shapes in paragraph text.