Sans Normal Elmag 11 is a very light, narrow, low contrast, italic, tall x-height font visually similar to 'Avita' by Bykineks (names referenced only for comparison).
Keywords: editorial, fashion, branding, headlines, posters, airy, modern, refined, soft, elegance, clarity, motion, minimalism, monoline, rounded, slanted, open counters, high aperture.
A monoline italic sans with rounded, elliptical construction and consistently smooth curves. Strokes stay even throughout with gently tapered joins and minimal modulation, producing a clean, linear texture. Proportions are compact and upright in structure but continuously slanted, with open apertures and generous interior space in letters like a, e, and s. The lowercase appears relatively tall with compact ascenders/descenders, and the numerals follow the same light, rounded rhythm for a cohesive set.
This style suits editorial layouts, fashion or beauty branding, and other applications that benefit from a light, sleek voice. It works particularly well for headlines, subheads, pull quotes, and short paragraphs where its airy rhythm and slanted movement can be appreciated.
The overall tone is quiet and elegant, combining a contemporary lightness with a subtle, human warmth. Its slanted stance gives it motion and sophistication without feeling flashy, making it read as polished and understated.
The design appears intended to deliver a modern, minimal italic sans with a graceful, streamlined rhythm—prioritizing elegance and continuity in text while maintaining clear, open letterforms.
Round letters (o, e, c) feel slightly oval rather than perfectly circular, reinforcing the italic flow. Terminals are soft and clean, avoiding sharp cuts, and spacing appears even, supporting smooth word shapes in continuous text.