Sans Normal Luneh 5 is a very bold, wide, low contrast, italic, tall x-height font visually similar to 'FF Good' and 'FF Good Headline' by FontFont and 'Morandi' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, display ui, sporty, assertive, modern, energetic, friendly, impact, motion, bold branding, high visibility, modern utility, rounded, oblique, blocky, compact, punchy.
A heavy, oblique sans with broad proportions and a compact, high x-height. Strokes are thick and uniform, with softened corners and rounded bowls that keep the dense weight from feeling harsh. Counters are relatively small and apertures tend to be tight, creating a solid, poster-like color on the page. The slant is consistent across caps, lowercase, and figures, and the overall rhythm is steady and muscular rather than delicate.
Best suited to headlines, posters, and bold branding where the weight and slant can carry emphasis at a glance. It works well for sports and activewear aesthetics, promotional graphics, packaging callouts, and punchy UI labels or hero text where strong presence is desired. In longer text, its dense texture suggests using generous leading and sizes where counters remain open.
The tone is bold and forward-leaning, reading as energetic and confident. Rounded shaping adds a friendly, approachable edge, while the strong mass and oblique stance signal motion and impact. Overall it feels contemporary and performance-oriented.
The design appears intended to deliver maximum impact with a sense of motion: a sturdy, rounded sans pushed into an oblique stance for urgency and speed. Its compact counters and thick, even strokes prioritize visibility and bold voice over delicacy, targeting attention-grabbing display typography.
Caps are sturdy and geometric, while lowercase forms maintain rounded bowls and short extenders, reinforcing a compact silhouette. Numerals are thick and stable with simple, readable shapes suited to large-scale use. Spacing appears tight-to-normal, producing a dense, impactful texture in paragraph-like settings.