Serif Flared Uslo 7 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Entendre' by Wordshape (names referenced only for comparison).
Keywords: book text, editorial, magazines, branding, packaging, literary, classic, refined, warm, text readability, warm classicism, editorial tone, humanist refinement, flared serifs, bracketed serifs, humanist, calligraphic, open counters.
This serif features gently flared, bracketed stroke endings that feel more drawn than mechanically cut, giving the letterforms a soft, tapering finish rather than crisp slabs. Strokes stay relatively even in weight with subtle modulation, and the overall rhythm is calm and measured. Capitals are proportioned with broad curves (notably in C, G, O, Q) and restrained serifs, while the lowercase shows sturdy, readable shapes with open apertures and a single-storey g. Numerals are old-style in feel, with varied heights and a slightly text-like posture that integrates smoothly with running copy.
Well suited to long-form reading such as books and editorial layouts, where its even texture and open counters support comfortable paragraphs. The distinctive flared finishing also makes it effective for headlines, pull quotes, and brand applications that want a classic yet approachable serif voice.
The tone is bookish and composed, balancing tradition with a mild human touch. Its flared terminals add warmth and a hint of calligraphic heritage, creating an inviting, cultivated voice rather than a stark, formal one.
The design appears intended to deliver traditional serif readability while introducing a softer, more humanist finish through flared stroke endings. It aims for a familiar literary atmosphere with enough distinctive detail to feel curated and contemporary in editorial and brand settings.
In the sample text, spacing reads comfortable and the forms hold together well at text sizes, with clear differentiation between similar shapes and a steady baseline presence. The flaring at terminals is consistent across straight stems and diagonals, lending a cohesive, gently tapered texture to paragraphs.