Sans Normal Dogir 7 is a light, wide, monoline, upright, normal x-height font.
Keywords: ui text, headlines, branding, packaging, signage, clean, modern, friendly, neutral, airy, clarity, modern utility, approachability, minimalism, rounded, open, geometric, minimal, crisp.
A clean sans with rounded, geometric construction and smooth, even curves. Strokes are consistently thin with minimal contrast, and terminals are mostly straight-cut, keeping outlines crisp. Counters are open and generously proportioned, with circular/oval bowls in letters like O, C, and e that create an even rhythm across words. The lowercase leans toward a single‑storey, contemporary feel (notably a and g), and the overall spacing reads relaxed and breathable, supporting clarity at larger sizes.
It works well for interface typography and clean layouts where a quiet, modern sans is needed, especially in headings, short paragraphs, and product or editorial styling. The open counters and smooth geometry also suit branding and signage applications where clarity and a contemporary feel are priorities.
The tone is contemporary and approachable, balancing neutrality with a soft, friendly warmth from its rounded forms. Its light visual footprint gives it an airy, understated character suited to calm, design-forward communication rather than loud display theatrics.
The design appears intended to deliver a minimal, modern sans with friendly geometry and low visual noise, prioritizing clarity and an even typographic color in everyday communication.
Capital shapes stay simple and stable, while diagonal letters (V, W, X, Y) keep sharp joins without becoming aggressive due to the thin stroke. Numerals are clear and straightforward, matching the same rounded, geometric logic for consistent texture in mixed text.