Sans Superellipse Usto 11 is a very bold, wide, medium contrast, upright, normal x-height font.
Keywords: headlines, branding, posters, logotypes, packaging, techy, industrial, playful, retro, impact, geometric system, tech styling, display emphasis, rounded, squared, blocky, compact, geometric.
A heavy, rounded-rectangular sans with superelliptical construction: corners are broadly radiused, curves resolve into squarish bowls, and terminals feel cut and engineered rather than calligraphic. Strokes are consistently thick with minimal modulation, producing dense counters and sturdy silhouettes. The proportions lean expanded and low-slung, with wide letterforms, generous horizontal spans, and a compact feel created by tight apertures (notably in C, S, and e). Numerals and capitals follow the same rounded-box logic, with enclosed forms (0, 8, 9) reading as soft-edged rectangles and diagonals (V, W, X, Z) built from chunky, blunt joins.
Best suited to headlines, logos, and bold brand statements where its rounded-box geometry can define a clear visual identity. It works well for tech and product packaging, sports or gaming graphics, and poster-style typography that benefits from dense, impactful letterforms. For longer passages, it will typically perform better at larger sizes where its compact counters remain clear.
The tone is confident and muscular, with a distinctly tech-industrial flavor softened by rounded corners. Its geometric squareness gives it a retro-digital and arcade-like personality, while the smooth superellipse curves keep it approachable and contemporary. Overall it reads bold, assertive, and slightly playful—more display-oriented than neutral text.
The font appears designed to translate superelliptical, rounded-rectangle geometry into a cohesive alphabet that feels sturdy and modern. It prioritizes strong silhouette recognition and a modular, engineered construction to deliver a high-impact display voice with a tech-forward, retro-tinged character.
The design emphasizes closed shapes and sturdy spacing, which helps short words and headlines pop but can reduce differentiation at smaller sizes due to tight counters and compact apertures. The lowercase shows a strong engineered rhythm, with single-storey a and g forms that reinforce the geometric, modular system.