Serif Normal Laho 1 is a regular weight, normal width, medium contrast, upright, normal x-height font.
Keywords: books, editorial, magazines, reports, branding, classic, bookish, formal, literary, trustworthy, readability, tradition, editorial tone, general purpose, authority, bracketed, transitional, crisp, balanced.
A conventional serif with bracketed serifs and a steady, moderately contrasted stroke. The letterforms are upright and well-proportioned, with rounded bowls, clean terminals, and a controlled, slightly calligraphic modulation that reads crisply at display sizes. Capitals feel stately and even, while the lowercase maintains a smooth rhythm with open counters and traditional constructions; the overall spacing appears measured and text-ready.
Well-suited for long-form reading in books and editorial layouts where an established, traditional serif voice is desired. It also fits formal documents, institutional communications, and brand systems that need a composed, authoritative typographic base, while remaining strong for headlines and pull quotes.
The tone is classic and dependable, evoking printed literature and editorial typography rather than novelty. Its restrained detailing and familiar proportions communicate professionalism and clarity, with a subtle sense of heritage.
The design appears intended as a general-purpose text serif that prioritizes familiarity, readability, and a polished print-like texture. Its moderate contrast and bracketed serifs aim for an enduring, versatile look that can move comfortably between body copy and larger editorial settings.
Serif shapes are refined rather than heavy, with soft bracketing and small, confident finishing strokes. Numerals appear old-style in spirit with varied widths and curved forms, matching the text color of the letters and reinforcing a traditional reading texture.