Sans Normal Kerul 2 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Sana Sans' by Latinotype, 'Carole Sans' by Schriftlabor, 'Andulka Sans' by Storm Type Foundry, and 'Calluna Sans' by exljbris (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, dynamic, confident, modern, punchy, impact, motion, promotion, modernity, visibility, slanted, rounded, compact, energetic, heavy.
A heavy, slanted sans with compact proportions and broadly rounded joins. Strokes stay consistently thick with minimal modulation, producing an even, high-impact texture. Curves are full and smooth (notably in C, O, S, and the numerals), while terminals are clean and blunt, keeping the silhouette crisp at display sizes. The lowercase shows a robust, slightly condensed rhythm with a single-storey a and g, a short-armed r, and a sturdy, forward-leaning stance throughout.
Best suited for short to medium-length display settings such as headlines, posters, brand marks, and promotional copy where strong presence is needed. The consistent stroke weight and rounded forms help it hold up well in high-contrast applications like signage or packaging, especially when set with generous spacing.
The overall tone is energetic and assertive, with an athletic, forward-motion feel created by the pronounced slant and dense weight. It reads as contemporary and promotional, projecting confidence and immediacy rather than delicacy or formality.
The design appears intended to deliver a strong, fast, contemporary voice: a bold italic sans optimized for impact, with rounded construction for approachability and smoothness while keeping edges clean for clarity in display use.
Capitals feel broad and stable, while the lowercase is more compact and busy, creating a clear hierarchy suited to headlines. Numerals are bold and rounded, matching the letterforms and maintaining a consistent, cohesive color across mixed text settings.