Sans Normal Irze 10 is a very bold, wide, low contrast, upright, tall x-height font.
Keywords: posters, headlines, branding, packaging, logos, playful, retro, chunky, friendly, cartoonish, high impact, retro display, friendly branding, playful tone, rounded, soft corners, compact counters, stencil-like gaps, bubbleforms.
A heavy, rounded sans with soft, bulbous strokes and a tightly packed interior space. Forms are built from broad curves and short flats, with occasional squared terminals and notch-like cut-ins that create a slightly modular, cutout feel. Counters are small and often simplified to dots or compact apertures, and the overall silhouette reads more like bold shapes than linear strokes. Spacing appears sturdy and even, producing dense word images that hold together well at display sizes.
Best suited to large-scale display work such as posters, event headlines, punchy branding, packaging, and logo wordmarks where its bold silhouettes can be appreciated. It also works well for short, high-impact phrases in social graphics or signage, especially when a playful retro tone is desired.
The tone is upbeat and approachable, with a distinctly retro, toy-like charm. Its exaggerated mass and rounded geometry give it a comic, poster-friendly voice that feels informal and energetic rather than refined or technical.
The design appears intended to deliver maximum visual impact with soft, rounded shapes and distinctive cut-in details, creating a memorable, characterful sans for display typography. It prioritizes strong silhouettes and a cohesive, bubbly rhythm over fine detail, aiming for instant readability and personality in headline contexts.
Several letters show deliberate internal separations and tight joins that add character and help prevent black blobs in dense areas, though the small counters can close up quickly at smaller sizes. Numerals share the same chunky, rounded construction, keeping the set visually consistent for headlines and short callouts.