Cursive Rulur 7 is a bold, very narrow, medium contrast, italic, short x-height font.
Keywords: branding, packaging, posters, social media, quotes, playful, friendly, casual, handmade, lively, brush script, handmade feel, casual voice, display impact, warmth, brushy, bouncy, rounded, upright-leaning, compact.
A compact, brush-pen style script with a consistent rightward slant and slightly uneven stroke edges that keep it feeling hand-made. Strokes are thick and rounded with soft terminals, and counters tend to be narrow, creating a tall, condensed rhythm. Letterforms mix flowing joins with occasional breaks, producing a semi-connected texture that stays energetic rather than formal. Ascenders are prominent and the lowercase remains relatively small in proportion, helping the overall line read as tall and tightly packed.
Works well for branding accents, product packaging, posters, and social media graphics where a friendly handwritten voice is desired. It also fits short headlines, pull quotes, invitations, and callouts when used with generous spacing and a simpler companion text face.
The tone is upbeat and approachable, with a cheerful handwritten personality suited to informal messaging. Its bouncy curves and inky brush texture suggest spontaneity and warmth rather than precision or restraint.
The design appears intended to mimic quick brush lettering—compact, confident, and expressive—delivering a casual script look that reads as personal and energetic. It prioritizes visual flavor and momentum over strict regularity, aiming for a natural handwritten feel in display typography.
The heavy strokes and condensed proportions make the font strongest at display sizes, where the brush character and lively movement are most visible. In longer text or small sizes, the tight internal spaces and dense rhythm can start to reduce clarity, especially in similarly shaped letters and numerals.