Slab Square Etve 5 is a very bold, very wide, medium contrast, upright, tall x-height font.
Keywords: posters, headlines, logos, packaging, signage, western, vintage, athletic, bold, industrial, impact, heritage, ruggedness, display clarity, branding, slabbed, blocky, chamfered, bracketless, compact.
A heavy, block-built slab serif with broad proportions and squared construction. Strokes are thick and even with minimal modulation, while many corners are chamfered to create octagonal counters and clipped joins, especially visible in round forms like O, Q, and numerals. Serifs read as chunky, square-ended slabs with little to no bracketing, giving a sturdy, poster-oriented rhythm. Lowercase forms keep a large, sturdy x-height and simplified shapes, with single-storey a and g and tight, rectangular counters that emphasize density and impact.
Best suited to high-impact display settings such as posters, headlines, storefront or venue signage, and logo wordmarks where its chunky slabs and clipped geometry remain clear. It can also work well on packaging and labels that lean into retro, Western, or athletic branding, particularly when set with generous spacing and at larger sizes.
The overall tone is assertive and nostalgic, evoking classic Western posters, collegiate letterforms, and old-time print ephemera. Its weight and angular detailing project toughness and practicality, with a slightly playful, retro display feel when set in all caps or headline copy.
The letterforms appear designed to maximize punch and legibility at distance while delivering a stylized, heritage feel. The consistent chamfering and square slabs suggest an intention to blend rugged, industrial solidity with a classic display aesthetic for branding and titling.
The design relies on consistent corner clipping and squared terminals to maintain a cohesive, machined look across letters and figures. In text lines, the dense color and short apertures can make long passages feel dark, while large sizes showcase the distinctive octagonal geometry and bold slabs most effectively.