Serif Normal Urdav 2 is a very light, narrow, high contrast, upright, normal x-height font.
Keywords: headlines, fashion, editorial, luxury branding, posters, elegant, refined, airy, editorial elegance, luxury tone, display impact, refined branding, hairline serifs, didone-like, vertical stress, crisp terminals, graceful.
This serif typeface is built from extremely thin hairlines paired with prominent vertical stems, creating a crisp, high-contrast texture. Serifs are fine and sharp, with clean, controlled curves and a noticeably vertical, upright stance. Proportions are compact and tall, with tight internal spacing and a delicate overall color on the page. The rhythm feels precise and calibrated, with smooth joins and minimal stroke modulation beyond the strong thick–thin contrast.
Best suited to headlines, magazine mastheads, pull quotes, and elegant packaging where the fine details can remain intact. It can work for short text in high-quality print or high-resolution digital settings, but it is most convincing when given generous size and breathing room.
The overall tone is poised and luxurious, with a distinctly editorial sophistication. Its delicate strokes and sharp detailing evoke fashion publishing and high-end branding, projecting restraint, clarity, and formality rather than warmth or rusticity.
The design appears intended to deliver a modern, couture-inspired serif voice: striking contrast, crisp finishing, and a composed verticality aimed at premium editorial and brand applications.
At larger sizes the fine hairlines read as crisp and ornamental, while in continuous text the light color and tight proportions give a polished but fragile impression. Numerals and capitals carry the same refined contrast, reinforcing a display-forward personality.