Sans Normal Kelud 3 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'FF Sero' by FontFont, 'Qamari Sans' by NamelaType, 'Mato Sans' by Picador, 'Core Sans NR' by S-Core, 'Modal' by Schriftlabor, 'Comenia Sans' by Suitcase Type Foundry, 'NuOrder' by The Northern Block, and 'Rehn' by moretype (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, energetic, sporty, confident, modern, assertive, impact, emphasis, motion, modernity, slanted, geometric, rounded, compact, clean.
A heavy, slanted sans with compact proportions and smoothly rounded curves. Strokes are largely monolinear, with broad, even terminals and minimal modulation, giving the forms a solid, blocky presence. The slant is consistent across capitals, lowercase, and figures, and the overall rhythm feels tight and forward-leaning rather than airy. Counters are open enough to stay clear at display sizes, while joins and shoulders remain simplified and sturdy.
Best suited to headlines, posters, and short bursts of copy where a strong, forward motion is desirable. It works well for branding in energetic categories (sports, fitness, tech promotions) and for packaging or labels that need compact, high-impact emphasis.
The overall tone is fast and forceful, with a forward-leaning stance that reads as active and competitive. Its dense black color and rounded geometry give it a contemporary, no-nonsense personality that feels confident and attention-seeking without becoming decorative.
Likely intended as a high-impact italic sans for display use, combining geometric roundness with a dense weight to maximize presence. The consistent slant and simplified construction suggest a focus on clarity and momentum in attention-grabbing settings.
Uppercase shapes lean toward simple, geometric construction, while lowercase forms show a practical, contemporary sans approach with rounded bowls and straightforward apertures. Numerals match the same weight and slant, producing a unified texture in mixed alphanumeric settings.