Sans Normal Inrup 2 is a very bold, very wide, medium contrast, upright, normal x-height font visually similar to 'FP København' and 'FP København Sans' by Fontpartners (names referenced only for comparison).
Keywords: headlines, posters, packaging, kids branding, logos, playful, friendly, bubbly, chunky, retro, attention-grabbing, approachability, playfulness, display impact, rounded, soft corners, bulbous, cartoonish, heavy.
A highly rounded, heavy sans with inflated, pillow-like strokes and softly squared terminals. Counters are small and rounded, giving letters a compact interior and a strong, solid silhouette. The geometry leans on broad curves and gentle corner radii rather than sharp joins; diagonals and joints are simplified into soft wedges. Overall spacing feels open enough for the mass of the shapes, with a steady, even rhythm in text despite the large stroke presence.
Best suited to short, high-impact text such as headlines, posters, brand marks, and packaging where the rounded mass can carry the design. It also works well for playful product branding, children’s materials, and informal signage, especially at larger sizes where the tight counters remain clear.
The tone is upbeat and approachable, with a toy-like, humorous personality. Its chunky forms and soft corners read as friendly and informal, leaning toward a retro cartoon or candy-store feel rather than a technical or corporate voice.
The design appears intended to deliver maximum visual presence with a soft, friendly character, prioritizing bold silhouettes and rounded construction for approachable display typography.
The lowercase maintains the same inflated construction as the uppercase, keeping a consistent, monoline-like impression. Numerals share the same rounded, heavy build and appear designed for display clarity, with simple, bold silhouettes and minimal interior detail.