Inline Taju 2 is a very bold, normal width, very high contrast, upright, tall x-height font.
Keywords: team branding, sportswear, posters, headlines, logos, athletic, retro, bold, industrial, collegiate, impact, heritage, dimensionality, badge design, headline strength, octagonal, beveled, outlined, angular, blocky.
A heavy, block-based display face built from upright, mostly straight strokes and clipped corners that create an octagonal, beveled silhouette. Letterforms are compact and sturdy with squared counters, a tight internal rhythm, and minimal curvature; diagonals appear primarily in the corner cuts and select joins. A thin inline cut and outer keyline/outline treatment creates a layered, sign-paint-like effect, giving the shapes depth while keeping the cores dark and dominant. Uppercase is especially uniform and architectural, while lowercase echoes the same slabby construction with simplified bowls and short extenders.
Best suited to large-scale display work such as team identities, uniform-style lettering, event posters, and punchy headlines that benefit from a layered, dimensional look. It can also work well for logos, badges, packaging marks, and signage where the inline detail reads clearly.
The overall tone is sporty and emphatic, with a distinctly American varsity/jersey flavor. Its inset linework and chamfered geometry also suggest stamped metal, team branding, and bold headline graphics from mid-century signage. The texture reads assertive and competitive rather than delicate or editorial.
The design appears intended to merge classic varsity block lettering with a decorative inline and outline system, producing a strong, dimensional presence without relying on gradients or effects. Its consistent chamfered geometry and sturdy proportions suggest a focus on legibility at display sizes and immediate visual impact.
The inner carving and outlining can create busier interiors at smaller sizes, especially in tighter counters (e.g., B, 8, e), so the font’s impact increases when given room. Numerals follow the same octagonal logic and feel well-matched for set scores, rankings, and badges.