Sans Normal Miwi 2 is a very bold, very wide, medium contrast, upright, tall x-height font.
Keywords: headlines, posters, packaging, logotypes, signage, playful, punchy, retro, chunky, friendly, attention-grabbing, branding, display impact, friendly tone, retro flavor, rounded, soft corners, compact counters, blocky, bulky.
A heavy, rounded sans with oversized, block-like strokes and softly curved joins. The forms are built from broad ovals and squared-off terminals, creating a strong, compact silhouette with small internal counters that stay readable through generous apertures. Uppercase shapes feel sturdy and geometric, while lowercase shows simplified, single-storey constructions and a tall, dominant x-height. Overall rhythm is tight and dense, with a slightly irregular, cut-in notch motif appearing in several glyphs that adds texture to the otherwise smooth geometry.
Best suited to large sizes where its weight and rounded geometry can carry impact—headlines, posters, bold branding, packaging, and short signage copy. It can also work for playful display text in editorial or digital contexts, but the tight counters and dense rhythm suggest avoiding long paragraphs at small sizes.
The tone is bold and buoyant, leaning toward a fun, poster-ready retro feel rather than a neutral corporate voice. Its chunky proportions and rounded modeling give it an approachable friendliness, while the extreme weight adds a confident, attention-grabbing presence.
This design appears intended to deliver maximum visual impact with a friendly, rounded display voice. The simplified constructions and consistent, swollen stroke shapes suggest a focus on bold readability and distinctive branding rather than understated text setting.
Round letters like O/C/G show strongly elliptical bowls, and diagonals (V/W/X/Y) are rendered as broad wedges that emphasize mass over sharpness. Numerals share the same swollen geometry, with 8 and 9 featuring tight counters that reinforce the compact, punchy look.