Sans Normal Efmep 3 is a light, normal width, low contrast, italic, normal x-height font.
Keywords: ui text, branding, editorial, marketing, presentations, clean, modern, friendly, casual, modern utility, friendly emphasis, clean readability, contemporary branding, humanist, rounded, open apertures, airy, slanted.
A slanted sans with smooth, rounded construction and an even, consistent stroke. Curves are broadly elliptical and corners resolve into softened terminals rather than sharp cuts, giving forms a gentle, flowing continuity. Proportions feel balanced and contemporary, with open counters and apertures that keep the texture clear in running text. Overall spacing reads relaxed and uncluttered, supporting an easy, steady rhythm across mixed case and numerals.
This font is well suited to user interfaces, product copy, and editorial layouts where a clean italic voice is needed without sacrificing clarity. It also works for branding and marketing materials that benefit from a friendly, modern tone, and for presentations where readable emphasis and a cohesive typographic texture are important.
The tone is modern and approachable, with a calm, informal slant that suggests motion without feeling aggressive. Its rounded detailing and open shapes lend a friendly, conversational voice suited to contemporary interface and brand contexts.
The design appears intended as a contemporary italic sans that prioritizes clarity and friendliness through open forms, rounded terminals, and a smooth, even rhythm. It aims to provide an expressive but restrained slanted voice appropriate for both display moments and comfortable reading.
The italic angle is pronounced enough to clearly differentiate emphasis while keeping letterforms stable and legible. Numerals and capitals maintain the same smooth, rounded logic as the lowercase, producing a cohesive appearance across headlines and text settings.